Since fashion industry is responsible for generating a lot of green house gases, we say no to fast fashion. Our efforts lie in bringing classic, seasonless, evergreen products to our customers so as to reduce the carbon footprint.
We believe in causing as little harm as possible to nature and its beings. We we do not indulge with silk or synthetic or for that matter any manmade fibres.
1. Fabric - Cotton and linen products
2. Saree - It is a garment that is produced without any wastage
3. Handloom - operates on mechanical force and not on electricity
4. Natural dyes/ azo free - wastage from these dyes has relatively smaller impact on nature
5. Khadi - its production has minimum electricity usage as compared to other fabrics