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            Our Philosophy

            Since fashion industry is responsible for generating a lot of green house gases, we say no to fast fashion. Our efforts lie in bringing classic, seasonless, evergreen products to our customers so as to reduce their carbon footprint.

            Our philosophy is "cause as little harm as possible to nature and its beings". So we do not indulge with silk or synthetic or for that matter any manmade fibres. We promote

          • Fabric - Cotton and linen products only
          • Saree - It is a garment that is produced without any wastage.
          • handloom - operates on mechanical force and not electricity
          • natural dyes/ azo free - wastage from these dyes will have minimum impact on nature
          • khaadi - its production has minimum electricity usage as compared to other fabrics

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